Tell customers a product is being discontinued
Name the product, explain the final availability plan, and distinguish new sales from existing order or support arrangements. Give a confirmed alternative only when it is actually available.
Explain what ends and what continues
Discontinued can mean no further stock, a final preorder date, or withdrawal from one sales channel. Describe the actual change and avoid a vague ‘last chance’ message. Customers need to know whether they can still buy and how long the stated route remains open.
Do not imply that existing warranties, support commitments, or accepted orders disappear with new stock. Check the relevant terms and direct individual questions privately. A replacement product may differ materially, so link to verified details rather than calling it identical.
Before you send
- Confirm the product or variants ending and final sale route.
- Check remaining stock or the final order deadline.
- Verify existing-order and support arrangements with the responsible team.
- Update product pages and remove claims of future restocks.
Message examples to adapt
These are original examples. Replace bracketed details and check every promise before using them.
No further restock
Subject: [Product] final stock at [Shop]
We will not restock [product] after the current supply sells. Current availability is shown at [link]; [reservation policy]. Existing orders and support questions follow [verified route and terms]. [Alternative] is available separately, with its details at [link].
Final order date
Subject: Final orders for [product] close [date]
Orders for [product] close [deadline] through [route]. Confirmed orders will follow [verified fulfillment plan]. After that, [actual availability status]. If you have an existing purchase or order question, contact [details] rather than assuming this notice changes its terms.
Close the old promise as well as the product page
Remove restock invitations and old product promotions that suggest the item will return. If customers subscribed specifically for that category, explain any future topic scope before using it for unrelated products.
Keep support and purchase-history information available through the proper route. Discontinuation messaging should clarify a buying decision without creating uncertainty for people who already own the product.
Common questions
Should I predict how quickly final stock will sell?
Use actual stock and deadlines rather than an unsupported sellout prediction. Keep the purchase route current.
Can I move subscribers to replacement-product news?
Respect their chosen topic scope. Invite them to update preferences when the content changes materially.
Put this into practice
Send the verified final-availability notice to relevant product-news subscribers and invite preference changes if the topic's scope changes.
KeepMPosted collects subscribers through a QR signup page and sends updates by email or Telegram using prepaid credits. Customers can choose the message types you offer. You write and send each update; SMS and scheduled sending are not available.