Announce an extra bakery batch with clear availability
Confirm the extra quantity and sales route before announcing it. Tell customers what is newly available, when they can buy or collect, and whether an earlier sold-out notice still applies to other products.
Explain what changed since the original run
An extra batch often follows a sold-out announcement. Customers need to know whether it is the same product, a different size, or another collection window. Describe the new opportunity directly instead of saying only ‘more available!’
Before publishing, check production and collection capacity, not just ingredients. Decide whether the extras go into the order page or onto the counter. Reopen the actual sales route first so the announcement does not point to a closed form.
Before you send
- Confirm products, quantities, and when the batch is ready.
- Choose preorder or walk-in sale and update that route first.
- State the collection window and whether earlier orders are affected.
- Remove an old sold-out banner only for the items that really returned.
Message examples to adapt
These are original examples. Replace bracketed details and check every promise before using them.
Additional preorders
Subject: Extra [product] added for [collection date]
We have confirmed an extra batch of [product] for [date]. Orders are open again at [link] until [deadline] or capacity is reached. Collection is [window] at [location]. Existing confirmed orders keep their original arrangements. Other sold-out products remain unavailable.
Counter extras
Subject: Extra [product] on the counter at [time]
An additional batch of [product] will be available at [location] from [time] on [date]. These are walk-in extras, available while they last; [reservation policy]. This does not change existing preorder collections. Check [route] before travelling specifically for them.
Avoid making availability sound permanent
Keep the batch date visible and update stock promptly. An extra-batch message may be forwarded after the items are gone. Make the destination show current availability rather than only the original offer.
If this is a one-off exception, say so. Customers should not infer that every future sold-out run will reopen later. Consistent capacity wording makes the regular preorder deadline easier to trust.
Common questions
Should I give previous customers priority?
Only announce a priority arrangement that your ordering process actually supports. A general subscriber broadcast does not reserve a queue position.
Can I send this to bread subscribers only?
Yes, if they chose a relevant active message type. Preview the audience and use your actual ordering process for sales.
Put this into practice
Use your bread-run topic for the confirmed extra batch and direct purchases to the updated order route.
KeepMPosted collects subscribers through a QR signup page and sends updates by email or Telegram using prepaid credits. Customers can choose the message types you offer. You write and send each update; SMS and scheduled sending are not available.