Invite social followers to customer updates by email
Offer followers a clear alternative route for information they need before visiting or ordering. Link directly to signup, name the update topics, and explain that following your account and subscribing are separate choices.
Invite people at a relevant moment
A post about changing market locations is a natural place to invite people to market updates. A sold-out post can offer the next availability announcement. Match the subscription invitation to the question that brought people to the post.
Use a clickable signup link where the platform permits it. A QR image is useful on another screen or printed material, but awkward when someone is already reading on the phone they would use to scan. Keep the direct URL visible in the profile or relevant post.
Before you send
- Choose the recurring information followers ask about most often.
- Send the link to the subscription page rather than the business homepage.
- State the available topics and email confirmation requirement.
- Continue posting public changes for people who have not subscribed.
Message examples to adapt
These are original examples. Replace bracketed details and check every promise before using them.
After a sold-out post
[Product] is sold out for [date]. If you want our next availability announcement, join [Business]'s [product updates] at [signup URL]. Choose email or Telegram. For email, confirm from your inbox to finish subscribing.
Profile invitation
Local to [area]? Get [Business] opening-hour changes, pickup notices, and [topic] updates before your next visit. Choose what you receive at [signup URL]. Our public posts will continue here too.
Keep the destination consistent with the post
If the post promises bake-run updates, make that message type easy to recognize at signup. Avoid sending new subscribers into a broad list whose description does not match the invitation.
Use a small number of purposeful invitations rather than adding a signup pitch to every post. Track confirmed subscriptions and useful customer responses; follower counts do not tell you whether the update list helps people order or visit.
Common questions
Can I import my followers?
A follow is not an email subscription. Invite people to choose their own channel and complete signup; do not turn follower records into an email list.
Should I stop posting on social media?
Keep public information current. Your subscriber list serves opted-in regulars, while public posts help people discovering the business.
Put this into practice
Share the KeepMPosted signup link directly with followers and use customer-selected topics to match their interests.
KeepMPosted collects subscribers through a QR signup page and sends updates by email or Telegram using prepaid credits. Customers can choose the message types you offer. You write and send each update; SMS and scheduled sending are not available.